In just two weeks, the largest vendor-agnostic gathering of professionals at the intersection of marketing and technology will happen in San Francisco — MarTech: The Marketing Tech Conference. MarTech’s two-track sessions will inspire you with real-life lessons, strategies and tips that you’ll bring back and implement in your organization immediately.
Our recent speaker interview series previewed what you can expect at MarTech. Keep reading andregister for MarTech to meet these speakers and many others!
“Most of us in marketing technology have reached the point where we understand the ‘marketing stack’ and have enough of the technology in place that it’s time to focus on how we can best use this to enable our customer obsession.” — Rohit Prabhakar, Head of Digital Marketing Strategy & Marketing Technologies, McKesson
“Marketing organizations need to change the way they work to drive increased performance and achieve the effectiveness and efficiency they need to stay relevant in the market. Agile offers that flexible, collaborative, data-driven approach.
“Agile marketing provides a lens through which the customer is always top-of-mind and by which you are continually learning about the customer experience.
“When cross-functional teams are empowered to work together and [are] jointly accountable to goals, they do amazing things. At the end of the day, deciding to go in this direction is about managing change. It’s about operational change — team structure, culture, decision process.” —Barre Hardy, Associate Partner and Head of Marketing Performance Practice, CMG
Tackling business challenges
“… [A]ll the marketing technologies are like the different parts of the car that need to be connected and assembled together as the first challenge. But the bigger challenge for all of us is the engineering and the art of driving, in other words, the application of these marketing technologies to ultimately change human behavior, inspire participation and resolve business challenges.” —Mayur Gupta, Senior Vice President and Head of the Digital Business, Healthgrades